Understanding the need to continuously shuffle its brands to suit the ever-changing beauty market, Revlon launched a Brand Renewal program in 2014, that will help it in introducing, retaining, or eliminating brands from its basket as per their user appeal and profitability contribution. On a similar note, Revlon recently exited its unprofitable Venezuela business in order to concentrate on more profitable geographies. Finally, Revlon acquired a fragrance business in the U.K. in 2015 and aims to ...
Understanding the need to continuously shuffle its brands to suit the ever-changing beauty market, Revlon launched a Brand Renewal program in 2014, that will help it in introducing, retaining, or eliminating brands from its basket as per their user appeal and profitability contribution. On a similar note, Revlon recently exited its unprofitable Venezuela business in order to concentrate on more profitable geographies. Finally, Revlon acquired a fragrance business in the U.K. in 2015 and aims to ...
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